by Dean Trevelino | Mar 17, 2016 | Public Relations
“The state of our [media] union is strong!”—so says the 2016 Cision Media Landscape report. Released annually, the report is a survey of 346 journalists, bloggers and influencers that takes a look back at the trends that shaped the previous year and also anticipates...
by Dean Trevelino | Mar 8, 2016 | Public Relations
At Trevelino/Keller we work with a variety of franchise clients from industry stalwarts to those just beginning their franchise journey. While public relations is the bread and butter of services we provide, many of the smaller franchises, as well as large franchises...
by Dean Trevelino | Feb 24, 2016 | Public Relations
It wouldn’t be the New Year, if there wasn’t some new update on one of the many social media outlets we adore. Last week, Twitter announced that it’s getting rid of the 140 character limit that we’ve all grown accustomed to, and may possibly increase the character...
by Dean Trevelino | Feb 22, 2016 | Public Relations
Instagram has grown into a global community of more than 400 million accounts that share 80 million photos and videos each day. Insta-lovers utilize the platform for entertainment and visual inspiration. The simple design allows captivating visuals to take center...
by Dean Trevelino | Jan 4, 2016 | Public Relations
Hallelujah! Your client or organization finally has a newsworthy anecdote to tell the press. Now, how do you get the attention of the reporter you so desperately want to tell your story? With a variety of social channels and the accessibility of information directly...
by Dean Trevelino | Oct 6, 2015 | Public Relations, Social Media Intel
The Big Picture In terms of social media, we’ve all embraced the fact that the trends are forever changing. Left and right, new features are added and algorithms are updated to enhance the user experience within each platform. Whether it’s Instagram’s new 30 seconds...