by Dean Trevelino | Oct 1, 2015 | Public Relations, Start-Up Talk, Startup Movement, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR, Tech News
One of the great things about being headquartered in Atlanta is our agency’s presence at Atlanta Tech Village (ATV). If you haven’t been yet, I highly recommend heading to Buckhead to see first-hand what’s happening. They’ve created not only a visually stunning...
by Dean Trevelino | Sep 30, 2015 | Public Relations, Social Media Intel
In terms of digital marketing, building your audience matters. You can achieve this by integrating campaigns through social media platforms like Twitter, Facebook, Instagram, LinkedIn and a variety of new platforms, including one we have been enjoying lately –...
by Dean Trevelino | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by Dean Trevelino | Sep 15, 2015 | Public Relations
Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in layman’s terms, what your company does and why it is relevant?” Easy...
by Dean Trevelino | Aug 25, 2015 | Public Relations
At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include: Work harder. Think faster. Show character. Measure up. Live completely....
by Dean Trevelino | Aug 21, 2015 | Public Relations, Social Media Intel
As a recent college graduate, I understand the importance of LinkedIn — or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young professionals in PR have a LinkedIn. Most of us do, but the truth...