by Dean Trevelino | Aug 13, 2015 | Public Relations
At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller. Leaving for maternity leave, or any other long term leave for that matter, takes a lot of planning,...
by Dean Trevelino | Aug 11, 2015 | Public Relations, Social Media Intel
So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your competitors and truly invigorate your brand? If you want the most bang for...
by Dean Trevelino | Aug 4, 2015 | Public Relations, Social Media Intel
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new layout. This week is no different – Twitter announced ‘Project...
by Dean Trevelino | Jul 30, 2015 | Public Relations, Start-Up Talk
Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with startups to address the path to establishing an industry leading reputation through concentrated marketing efforts. Most of these startups...
by Dean Trevelino | Jul 29, 2015 | Public Relations, Social Media Intel
When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the changes and enhancements in the social media space. It’s important for...
by Dean Trevelino | Jul 21, 2015 | Public Relations, Social Media Intel
Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic resource for brand management. Here’s the rundown. After turning down...