by Dean Trevelino | Jul 16, 2015 | Public Relations
In addition to being interested in the PR world (and other things, like food), I have a genuine interest in helping young students or graduates trying to figure out where they should take their PR career. I’ve already covered deciding if a PR agency specifically is a...
by Dean Trevelino | Jun 25, 2015 | Public Relations
Everyone wants to be able to hop out of bed each morning and look forward to going to work. Wouldn’t it be great if your job didn’t feel like a job? Work is where we spend the majority of our waking hours, and a stiff, dull environment is not most people’s idea of a...
by Dean Trevelino | Jun 24, 2015 | Public Relations
You’re off and running with your new client and the team agrees it’s a perfect fit for a social media campaign using bloggers as part of your strategy. Before the first email pitch goes out the door here a few reminders for ensuring you’re taking the right steps to...
by Dean Trevelino | Jun 10, 2015 | Public Relations, Social Media Intel
The importance of a highly strategic, targeted social strategy is becoming more relevant to companies every day. Because of the dynamic nature of social media, businesses are constantly evolving their digital strategies to ensure that they remain relevant and continue...
by Dean Trevelino | Jun 5, 2015 | Public Relations
Fostering relationships with media has always been the crucial backbone in successful PR careers. Today, more than ever, that still rings true. It’s undeniable that the job description for PR professionals has evolved over the years. However, as our scope of work...
by Dean Trevelino | May 8, 2015 | Public Relations, Start-Opia, Start-Up Talk
Over at Startopia, T/K’s information ecosystem for all things startup, we’ve launched the Startup Takeaway, an ultra short, clever, weekly e-newsletter to inform you on hot topics in the startup universe. Basically, we do all the work for you, scanning everything from...