by Dean Trevelino | Mar 19, 2015 | Public Relations
Many startups find that messaging is often the hardest aspect to creating a solid marketing plan. Not only do you need messaging that resonates with your audience and potential customers, but it must also strike a chord with your investors. As you begin the process of...
by Dean Trevelino | Mar 17, 2015 | Public Relations
Too Many Media…Not Enough Time Every quarter or so our PR agency brings on board a new account coordinator, an entry level position that assists teams with important tasks like helping with daily news searches, social media content for our clients and generally...
by Dean Trevelino | Mar 12, 2015 | Public Relations
Digital strategy has gone from a slice of the marketing pie that was considered merely relevant, to one that is absolutely necessary. Gone are the days of believing if you served up the best, freshest, handcrafted cheeseburger in town, you would attract business....
by Dean Trevelino | Mar 5, 2015 | Public Relations
When it comes to media relations, a dream placement for a client might be securing news on the front page of the Wall Street Journal or camera time on “The Today Show.” Although those placements are obtainable, the reality is that those opportunities come few and far...
by Dean Trevelino | Mar 3, 2015 | Public Relations
The creative aspect of public relations is constantly changing and always improving. As a part of the creative team at Trevelino/Keller, and through my previous work experiences, I’ve seen the potential that the relatively new marketing resource called corporate...
by Dean Trevelino | Feb 17, 2015 | Public Relations
Every morning, I wake up, get myself ready, wake my son up, get him ready, then head off on my 20 mile commute. But, this isn’t your ordinary commute. I drive 10 miles to daycare, drop off my son, then head right back home. You see, I work from home, and most weeks...