by Dean Trevelino | Jan 13, 2017 | Public Relations, Social Media Intel
From Pokémon Go to a mom wearing a Chewbacca Mask, 2016 featured an array of brands reaching consumers in new, creative ways via mobile and digital avenues. As an influx of brands established and executed digital and mobile strategies, it may come as no surprise that...
by Dean Trevelino | Oct 14, 2015 | Social Media Intel
Similar to Rome, an organization’s social media network cannot be built in a day. Social media is a great platform to market your organization’s business and increase revenue however, it takes a team of social media advocates and several steps to build a successful...
by Dean Trevelino | Oct 6, 2015 | Public Relations, Social Media Intel
The Big Picture In terms of social media, we’ve all embraced the fact that the trends are forever changing. Left and right, new features are added and algorithms are updated to enhance the user experience within each platform. Whether it’s Instagram’s new 30 seconds...
by Dean Trevelino | Sep 30, 2015 | Public Relations, Social Media Intel
In terms of digital marketing, building your audience matters. You can achieve this by integrating campaigns through social media platforms like Twitter, Facebook, Instagram, LinkedIn and a variety of new platforms, including one we have been enjoying lately –...
by Dean Trevelino | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by Dean Trevelino | Aug 21, 2015 | Public Relations, Social Media Intel
As a recent college graduate, I understand the importance of LinkedIn — or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young professionals in PR have a LinkedIn. Most of us do, but the truth...