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The New SXSW

You may be thrown off by the title of this blog post, but after reading an enlightening article by Marc Ruxin from TechCrunch titled “All Things SXSW (Re)Considered”, it felt appropriate. Remember going to concerts 20 years ago? (I don’t because I was 9), but some of...

Never Stop Learning

It’s almost scary to think how many years now separate me from my undergraduate education at Emory University. Let’s just say I could potentially be a parent to some of the undergraduates currently enrolled. The four years I spent there were wonderful; I managed...

The Underdog of the Social World

In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It...

Start-Up Council Now Accepting Applications for November 13 Roundtable

Start-Up Council, a group of industry experts committed to supporting the next generation of emerging companies, recently announced that it is now accepting applications for its next roundtable, scheduled for Tuesday, November 13. In this distinctive roundtable...

Learning How to Sell Yourself!

Here at Trevelino/Keller we host bi-annual Interview Camp’s where we invite job-seeking professionals into our office for 45 minute one-on-one sessions where they may ask questions, review resumes, discuss their career goals, etc. It’s always our hope that the...

Is There Any Social Media Etiquette?

As David Armano points out in a recent article from the Harvard Business Review, in 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million...