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All of our contracts have 30-day out clauses so the length of contract is really more a decision of convenience. Do you want to renew it every six months, annually or just have it roll over? Fact is, if you’re not loving the relationship, we want to make it easy to leave.

Success looks different from company to company. Yes, increased revenue is a common thread. And we are comfortable with that measurement if we take on a 360 approach and we have access to the C-suite. Otherwise, web traffic, lead generation, brand awareness, social presence, and even valuation are go-to metrics.

Candidly, the more buttoned-up you are, the faster we can immerse and define the needs, gaps and opportunities.

A natural starting point comes down to timing and budget. Inbound takes its time to make an impact. Outbound tactics can put your brand on the radar faster, but it comes at a greater cost. Of course, it’s really not that black and white. There are variables – audience, selling cycle, competition — that should be taken into consideration before formulating the strategy.

Reputation marketing is the strategy of leveraging third-party content about your brand across marketing channels. In an environment where owned [produced by the brand] content is so pervasive, it’s important to share outside, credible perspectives about your brand to establish trust and authenticity.

Marsden’s growth marketing reputation immediately elevates our position in the market. Additionally, we gain strategic and technological resources that strengthen our ability to compete with any growth marketing firm in the region. On a national level, companies will find our capabilities comparable and our budgets more approachable.