Create Your Cupcake tapped Trevelino/Keller to develop a marketing strategy to support the new cupcake startup, including designing a refreshed e-commerce website, developing a brand video and a digital marketing strategy to drive purchases.  The brand video, recognized as a Platinum MarCom Award winner, was successful in telling the brand story and enticing customers.  The new website provided enhanced navigation and design to drive both B2C and B2B consumers.