REPUTATION MARKETING

Sounds familiar, but yet different. That’s because we coined it as the next generation of reputation management, deployed only by a firm that has made the complete leap to an integrated suite of digital public relations and marketing services. Our approach is simple. Think about how we can reach our target. Public relations can no longer operate as public relations only. We need to be much more progressive and integrated; strategy must be based on the merger of mediums. That’s why our playbook taps into the critical four; earned, owned, shared and paid. Some of those media lean towards driving reputation, others help to guarantee our reach. We need both to build a sustainable, profitable brand.