Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.
WHAT CAN I EXPECT?
Candidly, expectations can be difficult to establish with earned media. Every client believes their story is worthy of ink … cover, front page, national news. Our job is to be optimistic, aggressive, but realistic. More often it’s not if, but when. It’s a little art and science, but with success comes momentum and with momentum, leadership.
EARNING THE RIGHT
- New Company Launches
- Product Introductions
- National Occasions
- Market Entries
- Trade Show Reveal
- Analyst Coverage
- Awards & Rankings
- Byline Placement
- Competitive NewsJacking
- Crisis Media Response
- Executive Visibility
- FAM Trip/Junkets
- National Media Tour
- Trend Spotting
- Radio Media Tours
- Satellite Media Tours
- HARO Placement
- Scheduled Editorial Placement
- Case Study Placement
