Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.

WHAT CAN I EXPECT?

Candidly, expectations can be difficult to establish with earned media. Every client believes their story is worthy of ink … cover, front page, national news. Our job is to be optimistic, aggressive, but realistic. More often it’s not if, but when. It’s a little art and science, but with success comes momentum and with momentum, leadership.

EARNING THE RIGHT

  • New Company Launches
  • Product Introductions
  • National Occasions
  • Market Entries
  • Trade Show Reveal
  • Analyst Coverage
  • Awards & Rankings
  • Byline Placement
  • Competitive NewsJacking
  • Crisis Media Response
  • Executive Visibility
  • FAM Trip/Junkets
  • National Media Tour
  • Trend Spotting
  • Radio Media Tours
  • Satellite Media Tours
  • HARO Placement
  • Scheduled Editorial Placement
  • Case Study Placement

OUR WORK